Divulgação

O Estadão, representante oficial do Cannes Lions Festival no Brasil, divulga o resultado da participação do Brasil na edição deste ano do evento criativo. Com a retomada da premiação no modelo presencial, o Cannes Lions aconteceu em Cannes, na França, entre os dias 20 e 24 deste mês. O evento destacou as temáticas de ESG, além de manter a clássica leitura e avaliação dos melhores trabalhos do mercado publicitário.

O Brasil foi destaque na edição deste ano – levando 70 Leões para casa, ficando atrás apenas dos Estados Unidos da América, que levou 213 troféus. Em termos de pontuação, o que é levado em conta é a conquista de Grand Prix, ouro, prata ou bronze. A partir deste critério, o Brasil se classificou em 4º lugar com 414 pontos, sendo superado por Estados Unidos da América, Reino Unido e Índia. O país ainda garantiu dois bronzes na nova categoria do Festival, a Creative B2B Lions.

As agências brasileiras Africa, GUT, VMLY&R e David foram as mais premiadas. Além disso, a TRACKYLOCKE conquistou o Leão de bronze na categoria Glass: The Lion For Change com o filme para a Centauro – O Uniforme que nunca existiu’, o qual homenageou a ex-atleta Aída Santos, a única mulher na delegação brasileira nas Olimpíadas de Tóquio.

No ano anterior, o Brasil conquistou 68 Leões – entre eles três Grand Prix.

Na tabela estão disponibilizados as categorias, trabalhos e agências vencedoras da edição deste ano do Cannes Lions Festival.

Categoria                                                                 Premiação                    Agência                                                   Título
Brand Experience & Activation                            GOLD                 DAVID BURGER                                         GLITCH
Brand Experience & Activation                         BRONZE             GUT HEINZ HIDDEN                                 SPOTS
Brand Experience & Activation                         BRONZE               GUT NEW ICONIC                                     KISSES
Brand Experience & Activation                         BRONZE                 MIRUM AGENCY BRAZIL                     THE PIRATE MATCH
Brand Experience & Activation                         BRONZE              AFRICA DDB                                                THE FOAMY HAIRCUT
Creative B2B                                                         BRONZE             GUT BLACK                                                    BUSINESS BEATS
Creative B2B BRONZE META ADS FOR EQUALITY
Creative Commerce BRONZE VMLY&R / SUNO SANTANDER WE STAND
Creative Commerce BRONZE GUT BLACK BUSINESS BEATS
Creative Data SILVER AKQA THE REAL AIRDROP
Creative Data SILVER FCB BLACK CHARACTERS
Design GOLD TATIL DESIGN IDEAS RIO CARNAVAL / NEW BRAND
Design BRONZE ALMAPBBDO THE POLYGRAPH
Digital Craft BRONZE FCB BLACK CHARACTERS
Direct SILVER AFRICA DDB THE REFUGEE JATOBA
Direct SILVER AFRICA DDB THE FOAMY HAIRCUT
Direct SILVER GUT HEINZ HIDDEN SPOTS
Direct SILVER DAVID BURGER GLITCH
Direct SILVER VMLY&R LOS SANTOS +3°C
Direct BRONZE FCB
BLACK CHARACTERS
Direct BRONZE DAVID DUET DELIVERY
Direct BRONZE FCB
BLACK CHARACTERS
Direct BRONZE VMLY&R LOS SANTOS +3°C
Direct BRONZE AFRICA DDB UNBREAKABLE COURTS
Entertainment Lions GOLD VMLY&R LOS SANTOS +3ºC
Entertainment Lions SILVER VMLY&R LOS SANTOS +3ºC
Entertainment Lions for Music SILVER AKQA SONHO NEGO BALA
Entertainment Lions for Music SILVER GUT BLACK BUSINESS BEATS
Entertainment Lions for Sport GOLD VMLY&R LOS SANTOS +3ºC
Entertainment Lions for Sport GOLD SOKO STUCK IN THE 80S ABINBEV
Entertainment Lions for Sport SILVER AFRICA THE FOAMY HAIRCUT
Entertainment Lions for Sport BRONZE AFRICA DDB UNBREAKABLE COURTS INSTITUTIONAL
Entertainment Lions for Sport BRONZE MIRUM AGENCY BRAZIL THE PIRATE MATCH
Entertainment Lions for Sport BRONZE TRACYLOCKE BRASIL THE UNIFORM THAT NEVER EXISTED
Film BRONZE GUT NEW ICONIC KISSES
Film BRONZE WIEDEN+KENNEDY NEW FAIRIES
Glass BRONZE TRACKYLOCKE THE UNIFORM THAT NEVER EXISTED
Health & Wellness SILVER VMLY&R THE VIRTUAL NODULE
Health & Wellness BRONZE ALMAPBBDO/ ENERGY BBDO CHICAGO THE TINY POCKET
Health & Wellness BRONZE WUNDERMAN THOMPSON DIGNITY TO FLOW
Health & Wellness BRONZE DARK KITCHEN CREATIVES POSTPARTUM UNDER PRESSURE
Industry Craft GOLD TATIL DESIGN IDEAS RIO CARNAVAL / NEW BRAND
Media SILVER DAVID HOW TO EXPLAIN?
Media SILVER AFRICA DDB THE FOAMY HAIRCUT
Media SILVER AKQA THE REAL AIR DROP
Media SILVER DAVID THE IMPOSSIBLE COMBO
Media SILVER GUT HEINZ HIDDEN SPOTS
Media SILVER FCB New York / FCB Brasil MIKE’S IN A BEER WORLD
Media BRONZE VMLY&R I AM WORKING
Media BRONZE WMcCANN PAYWALL DOWN
Mobile GOLD DAVID BURGER GLITCH
Mobile BRONZE FCB BLACK CHARACTERS
Mobile BRONZE DAVID BURGER GLITCH
Outdoor GOLD AFRICA DDB THE REFUGEE JATOBA
Outdoor SILVER AFRICA DDB THE REFUGEE JATOBA
Outdoor BRONZE AFRICA DDB THE REFUGEE JATOBA
Outdoor BRONZE AFRICA DDB UNBREAKABLE COURTS
Print & Puslishing SILVER GUT NEW ICONIC KISSES
Print & Puslishing BRONZE TALENT MARCEL TAKE THIS AD FOR A RUN
Print & Puslishing BRONZE VMLY&R THE REAL PROBLEM
Radio & Audio BRONZE GUT BLACK BUSINESS BEATS
Radio & Audio BRONZE VMLY&R LOS SANTOS +3ºC
Social & Influencer GOLD AFRICA DDB THE FOAMY HAIRCUT
Social & Influencer GOLD OGILVY LU FROM MAGALU
Social & Influencer SILVER AFRICA DDB THE FOAMY HAIRCUT
Social & Influencer BRONZE VMLY&R THE VIRTUAL NODULE
Social & Influencer BRONZE DAVID BURGER GLITCH
Social & Influencer BRONZE GUT HEINZ HIDDEN SPOTS
Social & Influencer BRONZE AFRICA DDB THE FOAMY HAIRCUT
Social & Influencer BRONZE AFRICA DDB THE REFUGEE JATOBA