{"id":3054,"date":"2020-06-23T09:55:49","date_gmt":"2020-06-23T12:55:49","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=3054"},"modified":"2020-06-23T09:56:42","modified_gmt":"2020-06-23T12:56:42","slug":"copresidente-e-cco-da-sunsetddb-participa-de-debate-sobre-marcas-no-ambiente-digital","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/?p=3054","title":{"rendered":"Copresidente e CCO da SunsetDDB participa de debate sobre marcas no ambiente digital"},"content":{"rendered":"<figure id=\"attachment_3055\" aria-describedby=\"caption-attachment-3055\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3055\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2020\/06\/JAHARA-300x231.jpg\"  alt=\"JAHARA-300x231 Copresidente e CCO da SunsetDDB participa de debate sobre marcas no ambiente digital\"  width=\"300\" height=\"231\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/06\/JAHARA-300x231.jpg 300w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/06\/JAHARA.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-3055\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>A chegada do movimento Sleeping Giants ao Brasil, no \u00faltimo m\u00eas de maio, aumentou a import\u00e2ncia do monitoramento que as marcas devem fazer sobre o ambiente digital. Aumenta tamb\u00e9m o alerta diante dos riscos envolvendo a veicula\u00e7\u00e3o de mensagens publicit\u00e1rias em sites com fake news e conte\u00fado inadequado ao prop\u00f3sito das marcas. \u00c9 neste contexto que o publicit\u00e1rio Guilherme Jahara, Copresidente e CCO (Chief Creative Officer) participa de webinar sobre reputa\u00e7\u00e3o no ambiente digital organizado pelo canal MyNews, que ser\u00e1 exibido nesta ter\u00e7a-feira, 23 de junho, ao vivo, a partir das 18 horas.<\/p>\n<p>\u201cO assunto, al\u00e9m de ser muito atual, \u00e9 extremamente s\u00e9rio pois envolve n\u00e3o apenas a vulnerabilidade das marcas, mas a suscetibilidade de todo o contexto social da informa\u00e7\u00e3o\u201d, diz Jahara, convidado para participar do painel \u201cPublicidade digital est\u00e1 ferida?\u201d, tem o objetivo de discutir valores e riscos das marcas no mundo digital. Juntamente com Jahara, o painel ter\u00e1 a participa\u00e7\u00e3o de Joanna Monteiro (Clube de Cria\u00e7\u00e3o) e Nat\u00e1lia Fernandes (MightyHive), com media\u00e7\u00e3o da jornalista e s\u00f3cia-fundadora do canal, Mara Luquet.<\/p>\n<p>Em sua abertura, ontem dia 22, o webinar contou com a participa\u00e7\u00e3o de Ricardo John (FCB), Danielle Bibas (Avon), Frederico Battaglia (Fiat Chrysler) e media\u00e7\u00e3o de Antonio Tabet.<\/p>\n<p>Todo o evento ser\u00e1 transmitido pelo canal MyNews no Youtube.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A chegada do movimento Sleeping Giants ao Brasil, no \u00faltimo m\u00eas de maio, aumentou a import\u00e2ncia do monitoramento que as marcas devem fazer sobre o ambiente digital. Aumenta tamb\u00e9m o alerta diante dos riscos envolvendo a veicula\u00e7\u00e3o de mensagens publicit\u00e1rias em sites com fake news e conte\u00fado inadequado ao prop\u00f3sito das marcas. \u00c9 neste contexto [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[2605,48,3695,3690,3691,3694,3698,3697,3692,3696,3687,3693,3689,3688,3686,3685,1061],"class_list":["post-3054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-ambiente-digital","tag-capa","tag-clube-de-criacao","tag-fake-news","tag-guilherme-jahara","tag-joanna-monteiro","tag-mara-luquet","tag-mightyhive","tag-mynews","tag-natalia-fernandes","tag-prorrogada","tag-publicidade-digital-esta-ferida","tag-sleeping-giants","tag-sunsetddb","tag-vai-de-carro","tag-vem-de-gomes","tag-webinar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copresidente e CCO da SunsetDDB participa de debate sobre marcas no ambiente digital - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/?p=3054\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copresidente e CCO da SunsetDDB participa de debate sobre marcas no ambiente digital - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"A chegada do movimento Sleeping Giants ao Brasil, no \u00faltimo m\u00eas de maio, aumentou a import\u00e2ncia do monitoramento que as marcas devem fazer sobre o ambiente digital. 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