{"id":10312,"date":"2023-04-14T10:26:05","date_gmt":"2023-04-14T13:26:05","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=10312"},"modified":"2023-04-14T10:26:05","modified_gmt":"2023-04-14T13:26:05","slug":"propeg-leva-clio-de-bronze-com-campanha-second-chance","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/propeg-leva-clio-de-bronze-com-campanha-second-chance\/","title":{"rendered":"Propeg leva Clio de bronze com campanha &#8216;Second Chance&#8217;"},"content":{"rendered":"<figure id=\"attachment_10313\" aria-describedby=\"caption-attachment-10313\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10313\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2023\/04\/responsa.gif\"  alt=\"responsa Propeg leva Clio de bronze com campanha &#039;Second Chance&#039;\"  width=\"600\" height=\"312\" \/><figcaption id=\"caption-attachment-10313\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>H\u00e1 mais de 50 anos no mercado brasileiro, a Propeg leva seu primeiro Clio Awards com a campanha \u2018Second Chance\u2019, criada para a Responsa, organiza\u00e7\u00e3o voltada \u00e0 reintegra\u00e7\u00e3o social de egressos. A ag\u00eancia, que j\u00e1 acumula premia\u00e7\u00f5es nos principais festivais do mercado de publicidade, como Cannes, El Ojo de Iberoam\u00e9rica e New York Festivals, conquista seu primeiro bronze na categoria \u2018Five Minutes and Over\u2019, do Clio Awards 2023.<\/p>\n<p>A a\u00e7\u00e3o vencedora traz um filme emocionante sobre a recoloca\u00e7\u00e3o de egressos do sistema prisional ao mercado de trabalho, e o papel das empresas na reintegra\u00e7\u00e3o social desse p\u00fablico. O enredo \u00e9 uma releitura da hist\u00f3ria real de um ex-detento que cumpriu pena por roubo de carro no Brasil e que, ao sair da pris\u00e3o, enfrentou grande dificuldade para se reinserir na sociedade. O final traz o mote \u2018Se voc\u00ea pode ser bom em algo, pode ser bom em algo bom\u201d, al\u00e9m de surpreender a todos com a reviravolta de Rodolfo Maturana, o protagonista.<\/p>\n<p>Al\u00e9m do drama, Second Chance evidencia o preconceito da sociedade e a dificuldade na aceita\u00e7\u00e3o do p\u00fablico com passagens prisionais. S\u00f3 no ano de 2022, no Brasil, segundo o Departamento Penitenci\u00e1rio Nacional (Depen), quase um milh\u00e3o de pessoas cumpriam pena no pa\u00eds. \u201cMais do que felizes com a conquista do pr\u00eamio, ficamos com a sensa\u00e7\u00e3o de mensagem entregue. N\u00e3o \u00e9 mais uma campanha, na verdade, levamos um recado urgente para a sociedade\u201d, afirma Emerson Braga, CCO da Propeg.<\/p>\n<p>O filme ainda traz uma informa\u00e7\u00e3o importante sobre o trabalho da Responsa, que j\u00e1 atendeu 18.000 ex-presidi\u00e1rios e conseguiu empregar mais de 10.000 ex-egressos do sistema prisional brasileiro.<\/p>\n<p>Link do filme no Youtube: <a href=\"https:\/\/www.youtube.com\/watch?v=7o3WEC2U5J0\">https:\/\/www.youtube.com\/watch?v=7o3WEC2U5J0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e1 mais de 50 anos no mercado brasileiro, a Propeg leva seu primeiro Clio Awards com a campanha \u2018Second Chance\u2019, criada para a Responsa, organiza\u00e7\u00e3o voltada \u00e0 reintegra\u00e7\u00e3o social de egressos. A ag\u00eancia, que j\u00e1 acumula premia\u00e7\u00f5es nos principais festivais do mercado de publicidade, como Cannes, El Ojo de Iberoam\u00e9rica e New York Festivals, conquista [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":10313,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[12367,48,12364,12368,12369,1683,12366,12365,12363,12362],"class_list":["post-10312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-five-minutes-and-over","tag-capa","tag-clio-awards","tag-clio-awards-2023","tag-emerson-braga","tag-propeg","tag-reintegracao-social-de-egressos","tag-responsa","tag-rodolfo-maturana","tag-second-chance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Propeg leva Clio de bronze com campanha &#039;Second Chance&#039; - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/propeg-leva-clio-de-bronze-com-campanha-second-chance\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propeg leva Clio de bronze com campanha &#039;Second Chance&#039; - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"H\u00e1 mais de 50 anos no mercado brasileiro, a Propeg leva seu primeiro Clio Awards com a campanha \u2018Second Chance\u2019, criada para a Responsa, organiza\u00e7\u00e3o voltada \u00e0 reintegra\u00e7\u00e3o social de egressos. 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