{"id":11496,"date":"2023-07-17T10:18:16","date_gmt":"2023-07-17T13:18:16","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=11496"},"modified":"2023-07-17T10:18:16","modified_gmt":"2023-07-17T13:18:16","slug":"luxury-for-web-reune-grandes-marcas-para-abordar-tendencias-e-consumo-no-setor","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/luxury-for-web-reune-grandes-marcas-para-abordar-tendencias-e-consumo-no-setor\/","title":{"rendered":"Luxury for Web re\u00fane grandes marcas para abordar tend\u00eancias e consumo no setor"},"content":{"rendered":"<figure id=\"attachment_11497\" aria-describedby=\"caption-attachment-11497\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11497\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2023\/07\/Luxury.jpg\"  alt=\"Luxury Luxury for Web re\u00fane grandes marcas para abordar tend\u00eancias e consumo no setor\"  width=\"600\" height=\"338\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2023\/07\/Luxury.jpg 600w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2023\/07\/Luxury-300x169.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-11497\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>A 8\u00aa Edi\u00e7\u00e3o do Luxury for Web vai reunir as principais marcas do luxo on-line para debater tend\u00eancias e inova\u00e7\u00f5es no setor. Realizado em S\u00e3o Paulo, o encontro acontece dia 15 de agosto, ter\u00e7a-feira, das 15h \u00e0s 20h, no Espa\u00e7o VTEX, na Vila Ol\u00edmpia e tem investimento de R$ 190,00 (ingressos no link). O encontro ser\u00e1 patrocinado pela Labelium, consultoria de performance digital focada em performance para empresas de moda, luxo, beleza e turismo.<\/p>\n<p>No evento, os porta-vozes ir\u00e3o abordar tend\u00eancias de consumo, novas tecnologias, comportamento do consumidor de luxo, olhar de marca, entre outros. Dentre os participantes, est\u00e3o nomes como Gustavo Franco, Country Manager da Labelium; Sofia Fekete, Gerente de Marketing da Kenzo e da Givenchy; Amanda Pizza, Gerente de Neg\u00f3cios do TikTok para varejo e luxo; Isabella Barreto, Head de Marketing da VTEX e Daniel dos Reis, Head de Relacionamento com o Mercado e Vendas na Dinamize.<\/p>\n<p>\u201cExclusividade, experi\u00eancia e personaliza\u00e7\u00e3o s\u00e3o palavras que moldam a jornada do consumidor de luxo. Por muito tempo o mercado foi visto como excludente, no entanto, com as redes sociais, h\u00e1 um questionamento do status quo da ind\u00fastria e, consequentemente, surgem novas tend\u00eancias, tecnologias e formas de consumo. As marcas precisam se adaptar a esse novo momento da democratiza\u00e7\u00e3o da ind\u00fastria e \u00e9 sobre isso que vamos tratar no Luxury for Web\u201d, comenta Gustavo Franco, Country Manager da Labelium.<\/p>\n<p>A Labelium possui atua\u00e7\u00e3o em 23 pa\u00edses com enfoque em consultoria para ativa\u00e7\u00f5es on-line de empresas de luxo, beleza, moda e turismo. O ecossistema re\u00fane mais de 15 empresas que contam com especialistas em diferentes nichos como m\u00eddia program\u00e1tica, sustentabilidade e m\u00eddia de performance. A consultoria desenha e cria estrat\u00e9gias de marketing online globais, desde o in\u00edcio at\u00e9 a entrega final. Com desenvolvimento de programas digitais feitos sob medida para as necessidades dos clientes, mais de 600 empresas contam com a expertise da Labelium e cerca de 1000 funcion\u00e1rios especializados em diferentes nichos trabalham para a excel\u00eancia das entregas. Em 2022, a Labelium reuniu 2 bilh\u00f5es de d\u00f3lares em investimento de m\u00eddia. Nomes como Dior, Shopluxo, Kenzo, Lacoste, Arbonne, Rimowa, Sisley, Caudalie e MSC Cruzeiros s\u00e3o clientes da Labelium no Brasil.<\/p>\n<p><strong><br \/>\nServi\u00e7o:<\/strong><br \/>\nEvento: Luxury for Web<br \/>\nData e hor\u00e1rio: 15 de agosto, ter\u00e7a-feira, das 15h \u00e0s 20h<br \/>\nLocal: Espa\u00e7o VTEX &#8211; Avenida Brigadeiro Faria Lima, 4440 Vila Ol\u00edmpia, S\u00e3o Paulo, SP<br \/>\nValor: R$ 190,00<br \/>\nIngressos no link<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 8\u00aa Edi\u00e7\u00e3o do Luxury for Web vai reunir as principais marcas do luxo on-line para debater tend\u00eancias e inova\u00e7\u00f5es no setor. Realizado em S\u00e3o Paulo, o encontro acontece dia 15 de agosto, ter\u00e7a-feira, das 15h \u00e0s 20h, no Espa\u00e7o VTEX, na Vila Ol\u00edmpia e tem investimento de R$ 190,00 (ingressos no link). O encontro [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":11497,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[14055,14050,48,14053,14057,14058,14046,12903,14056,14048,14044,14049,14045,14051,14047,14052,14054,6123,9146],"class_list":["post-11496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-amanda-pizza","tag-arbonne","tag-capa","tag-caudalie-e-msc-cruzeiros","tag-daniel-dos-reis","tag-dinamize","tag-dior","tag-gustavo-franco","tag-isabella-barreto","tag-kenzo","tag-labelium","tag-lacoste","tag-luxury-for-web","tag-rimowa","tag-shopluxo","tag-sisley","tag-sofia-fekete","tag-tiktok","tag-vtex"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luxury for Web re\u00fane grandes marcas para abordar tend\u00eancias e consumo no setor - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/luxury-for-web-reune-grandes-marcas-para-abordar-tendencias-e-consumo-no-setor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luxury for Web re\u00fane grandes marcas para abordar tend\u00eancias e consumo no setor - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"A 8\u00aa Edi\u00e7\u00e3o do Luxury for Web vai reunir as principais marcas do luxo on-line para debater tend\u00eancias e inova\u00e7\u00f5es no setor. 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