{"id":12076,"date":"2024-04-11T16:46:47","date_gmt":"2024-04-11T19:46:47","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=12076"},"modified":"2024-04-11T16:46:47","modified_gmt":"2024-04-11T19:46:47","slug":"para-acelerar-a-economia-criativa-cannes-lions-lanca-o-lions-creators","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/para-acelerar-a-economia-criativa-cannes-lions-lanca-o-lions-creators\/","title":{"rendered":"Para acelerar a economia criativa, Cannes Lions lan\u00e7a o LIONS Creators"},"content":{"rendered":"<figure id=\"attachment_12077\" aria-describedby=\"caption-attachment-12077\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12077\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2024\/04\/CL23-CC-PICKS-014.jpg\"  alt=\"CL23-CC-PICKS-014 Para acelerar a economia criativa, Cannes Lions lan\u00e7a o LIONS Creators\"  width=\"600\" height=\"240\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2024\/04\/CL23-CC-PICKS-014.jpg 600w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2024\/04\/CL23-CC-PICKS-014-300x120.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-12077\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>Os analistas da Goldman Sachs estimaram que, em 2023, a economia dos criadores representava um setor de US$250 bilh\u00f5es e poderia atingir a impressionante marca de US$480 bilh\u00f5es at\u00e9 2027. Comentando sobre esse potencial de crescimento, Simon Cook, CEO da LIONS, afirmou: &#8220;Com um potencial de crescimento dessa escala \u00e9 crucial que o Festival desempenhe um papel importante ao reunir as plataformas, as marcas, os criadores e as ag\u00eancias, al\u00e9m de uma se\u00e7\u00e3o transversal mais ampla do setor, para ter as conversas mais urgentes sobre como cocriar, colaborar e desbloquear maior valor e progresso para o setor mais amplo.&#8221;<\/p>\n<p>Falando sobre a iniciativa, Thea Skelton, vice-presidente de eventos da LIONS, destacou: &#8220;Os criadores s\u00e3o uma parte cada vez mais importante do mix de marketing, e sua presen\u00e7a no Cannes Lions vem crescendo constantemente h\u00e1 muitos anos. O LIONS Creators foi criado em colabora\u00e7\u00e3o com criadores de todo o mundo que veem o valor em se reunirem, fazer neg\u00f3cios e aprender uns com os outros no Cannes Lions\u201d.<\/p>\n<p>Para a estreia do LIONS Creators, o Festival estabeleceu uma parceria com a Viral Nation, uma l\u00edder em transforma\u00e7\u00e3o social-first. Skelton acrescentou: &#8220;Estamos entusiasmados por lan\u00e7ar o LIONS Creators em parceria com a Viral Nation. Colaborar com um parceiro comprometido com a inova\u00e7\u00e3o e a excel\u00eancia no marketing social-first significa que estamos bem posicionados para trazer nossa experi\u00eancia e conhecimento coletivos para esse lan\u00e7amento empolgante.&#8221;<\/p>\n<p>Abra\u00e7ando o poder dos criadores, o LIONS Creators inaugural simboliza um momento crucial para o setor de marketing. Joe Gagliese, Co-CEO e Cofundador da Viral Nation afirma que os criadores est\u00e3o no centro de tudo o que fazem na Viral Nation. Por meio de seu trabalho de marca com prioridade social, impulsionado pelas suas solu\u00e7\u00f5es baseadas em IA, est\u00e3o constantemente ajudando marcas e criadores a elevar o envolvimento do consumidor e do p\u00fablico de maneiras aut\u00eanticas e inovadoras. Ao colaborar com o Cannes Lions, n\u00e3o est\u00e3o apenas amplificando as vozes dos criadores, mas tamb\u00e9m solidificando a posi\u00e7\u00e3o do marketing de influenciadores como uma pedra angular da transforma\u00e7\u00e3o social em primeiro lugar, globalmente.<\/p>\n<p>O LIONS Creators ser\u00e1 realizado de 18 a 20 de junho, incorporando o Social &amp; Influencer Lions Awards Show na quarta-feira do Cannes Lions. Mais informa\u00e7\u00f5es sobre como fazer parte do LIONS Creators podem ser encontradas <a href=\"https:\/\/www.canneslions.com\/festival\/buy-a-pass\/creator-pass\">aqui<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os analistas da Goldman Sachs estimaram que, em 2023, a economia dos criadores representava um setor de US$250 bilh\u00f5es e poderia atingir a impressionante marca de US$480 bilh\u00f5es at\u00e9 2027. Comentando sobre esse potencial de crescimento, Simon Cook, CEO da LIONS, afirmou: &#8220;Com um potencial de crescimento dessa escala \u00e9 crucial que o Festival desempenhe [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":12077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[3394,48,14640,14641,14642,14643],"class_list":["post-12076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-cannes-lions","tag-capa","tag-goldman-sachs","tag-lions-creators","tag-social-influencer-lions-awards-show","tag-viral-nation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Para acelerar a economia criativa, Cannes Lions lan\u00e7a o LIONS Creators - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/para-acelerar-a-economia-criativa-cannes-lions-lanca-o-lions-creators\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Para acelerar a economia criativa, Cannes Lions lan\u00e7a o LIONS Creators - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"Os analistas da Goldman Sachs estimaram que, em 2023, a economia dos criadores representava um setor de US$250 bilh\u00f5es e poderia atingir a impressionante marca de US$480 bilh\u00f5es at\u00e9 2027. 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