{"id":1716,"date":"2020-05-03T19:13:40","date_gmt":"2020-05-03T22:13:40","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=1716"},"modified":"2020-05-03T19:13:40","modified_gmt":"2020-05-03T22:13:40","slug":"dia-das-maes-no-dafiti-group","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/dia-das-maes-no-dafiti-group\/","title":{"rendered":"Dia das M\u00e3es no Dafiti Group"},"content":{"rendered":"<p style=\"text-align: left;\">A celebra\u00e7\u00e3o do Dia das M\u00e3es ser\u00e1 at\u00edpica este ano: muitos filhos estar\u00e3o distantes fisicamente de suas figuras maternas, sejam elas m\u00e3es, tias, filhas, av\u00f3s. Compreendendo esse novo cen\u00e1rio e o impacto que as adapta\u00e7\u00f5es necess\u00e1rias tem na vida dos seus clientes, o\u00a0 Dafiti Group promove campanhas nas marcas Dafiti e Tricae com foco na ressignifica\u00e7\u00e3o do afeto em meio \u00e0 pandemia e na import\u00e2ncia da sororidade materna neste momento.<\/p>\n<p style=\"text-align: left;\">A Dafiti, maior e-commerce de moda da Am\u00e9rica Latina, realizou uma curadoria de conte\u00fados sobre as redescobertas da maternidade para o <a href=\"https:\/\/www.instagram.com\/dafiti\/channel\/\">IGTV<\/a> da marca. Para fomentar a discuss\u00e3o, trouxe influenciadoras digitais que s\u00e3o m\u00e3es para compartilhar suas novas rotinas, cuidados e os aprendizados adquiridos neste\u00a0 novo cen\u00e1rio. Al\u00e9m de contar tamb\u00e9m com outras convidadas que, no papel ainda de filhas, compartilham maneiras de reinventar o abra\u00e7o materno em meio ao distanciamento f\u00edsico. A a\u00e7\u00e3o contar\u00e1 tamb\u00e9m com uma p\u00e1gina especial no <a href=\"https:\/\/www.dafiti.com.br\/guia-presentes-maes\/\">site<\/a>, com indica\u00e7\u00f5es de produtos para presentear as m\u00e3es e se fazer presente com esse gesto simb\u00f3lico, mesmo que mais distante, nessa data t\u00e3o importante.<\/p>\n<p style=\"text-align: left;\">J\u00e1 a Tricae, l\u00edder online em produtos infantis, ativou sua comunidade de m\u00e3es para que, juntas, pudessem transformar as rela\u00e7\u00f5es atuais e incentivar, no ambiente virtual, a troca de experi\u00eancias, dicas e\u00a0 percep\u00e7\u00f5es maternas. A proposta \u00e9 que a marca seja mediadora, <a href=\"https:\/\/www.instagram.com\/tricaebr\/\">em suas redes sociais<\/a>, desse bate-papo sobre\u00a0 empatia e sororidade entre as m\u00e3es. Isso porque fomentar o apoio agora \u00e9 ainda mais fundamental. \u00a0A partir da hashtag #SomaDeMae elas poder\u00e3o divulgar o trabalho umas das outras, compartilhar dicas de\u00a0 maternidade, frases motivacionais, a fim de formarem uma rede de trocas e apoio m\u00fatuo.<\/p>\n<p style=\"text-align: left;\">Acompanhe essas e outras a\u00e7\u00f5es do Dafiti Group durante a pandemia do Covid-19 na p\u00e1gina: <em><strong>\u00a0<\/strong><\/em><a href=\"https:\/\/www.dafiti.com.br\/re-manifesto\/\"><em><strong>https:\/\/www.dafiti.com.br\/re-manifesto\/<\/strong><\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A celebra\u00e7\u00e3o do Dia das M\u00e3es ser\u00e1 at\u00edpica este ano: muitos filhos estar\u00e3o distantes fisicamente de suas figuras maternas, sejam elas m\u00e3es, tias, filhas, av\u00f3s. Compreendendo esse novo cen\u00e1rio e o impacto que as adapta\u00e7\u00f5es necess\u00e1rias tem na vida dos seus clientes, o\u00a0 Dafiti Group promove campanhas nas marcas Dafiti e Tricae com foco na [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[1970,178,1968,1967,389,1969],"class_list":["post-1716","post","type-post","status-publish","format-standard","hentry","category-destaques","tag-somademae","tag-covid-19","tag-dafiti-group","tag-dia-das-maes","tag-e-commerce","tag-tricae"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dia das M\u00e3es no Dafiti Group - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/dia-das-maes-no-dafiti-group\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dia das M\u00e3es no Dafiti Group - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"A celebra\u00e7\u00e3o do Dia das M\u00e3es ser\u00e1 at\u00edpica este ano: muitos filhos estar\u00e3o distantes fisicamente de suas figuras maternas, sejam elas m\u00e3es, tias, filhas, av\u00f3s. 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