{"id":3624,"date":"2020-07-30T10:22:06","date_gmt":"2020-07-30T13:22:06","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=3624"},"modified":"2020-07-30T10:22:49","modified_gmt":"2020-07-30T13:22:49","slug":"brasil-o-pais-do-podcast","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/brasil-o-pais-do-podcast\/","title":{"rendered":"Brasil, o pa\u00eds do podcast"},"content":{"rendered":"<figure id=\"attachment_3625\" aria-describedby=\"caption-attachment-3625\" style=\"width: 200px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3625\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2020\/07\/maria-carolina-avis-200x300.jpg\"  alt=\"maria-carolina-avis-200x300 Brasil, o pa\u00eds do podcast\"  width=\"200\" height=\"300\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/07\/maria-carolina-avis-200x300.jpg 200w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/07\/maria-carolina-avis.jpg 300w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption id=\"caption-attachment-3625\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p><span style=\"font-size: 14pt;\"><em><strong>Maria Carolina Avis \u00e9 professora do curso de Marketing Digital do Centro Universit\u00e1rio Internacional Uninter<\/strong><\/em><\/span><br \/>\n<span style=\"font-size: 14pt;\"><em><strong><br \/>\nAchiles Batista Ferreira Junior \u00e9 coordenador dos cursos de Marketing e Marketing Digital do Centro Universit\u00e1rio Internacional Uninter<\/strong><\/em><\/span><\/p>\n<p>J\u00e1 sabemos que podcasts est\u00e3o em alta. S\u00e3o arquivos em \u00e1udio, disponibilizados em plataformas de streaming e em sites. Funciona de forma bem parecida com um r\u00e1dio, mas com a possibilidade de ouvir na hora que quiser, e usando a internet ao inv\u00e9s das ondas do r\u00e1dio. Al\u00e9m disso, podcasts s\u00e3o mais segmentados sobre um tema. \u00c9 fato de que \u00e9 o queridinho do momento. O pr\u00f3prio Spotify considera o Brasil como &#8220;o pa\u00eds do podcast&#8221;, j\u00e1 que somos o segundo que mais consome o conte\u00fado em \u00e1udio, ficando atr\u00e1s apenas dos Estados Unidos, de acordo com a pesquisa Podcast Stats Soubdbites.<\/p>\n<p>A grande novidade \u00e9 que o Spotify, um dos streams l\u00edderes no ramo, agora est\u00e1 adicionando uma nova funcionalidade a seu servi\u00e7o: os podcasts em v\u00eddeo, garantindo assim uma maior conex\u00e3o entre o produtor e o consumidor de conte\u00fado. A funcionalidade ainda n\u00e3o est\u00e1 liberada para todos, apenas para produtores selecionados, mas em breve deve chegar para todos os assinantes.<\/p>\n<p>\u00c9 claro que, teoricamente, j\u00e1 existe podcast em v\u00eddeo, atrav\u00e9s do YouTube. Produtores de conte\u00fado gravam a produ\u00e7\u00e3o do podcast e disponibilizam no YouTube. Mas a ferramenta Google tem alguns pontos negativos para os usu\u00e1rios comuns, e o principal \u00e9 n\u00e3o poder ver o v\u00eddeo em segundo plano (quando voc\u00ea pode alternar entre os apps, minimizar a tela, bloquear a tela e mesmo assim continuar ouvindo e vendo a imagem mesmo que em miniatura), funcionalidade que o Spotify contemplar\u00e1. No YouTube, a visualiza\u00e7\u00e3o em segundo plano s\u00f3 \u00e9 disponibilizada para assinantes Premium.<\/p>\n<p>Para os produtores de conte\u00fado em podcasts, fica a dica: com os v\u00eddeos, n\u00e3o se esque\u00e7a de respeitar a caracter\u00edstica de podcasts, que \u00e9 fornecer um conte\u00fado mais despojado e espont\u00e2neo. Ent\u00e3o, nada de v\u00eddeos superproduzidos, fa\u00e7a com que seu ouvinte se sinta pr\u00f3ximo de voc\u00ea atrav\u00e9s de seus conte\u00fados.<\/p>\n<p>Para gravar podcast, n\u00e3o \u00e9 preciso muita estrutura, e com v\u00eddeos n\u00e3o \u00e9 diferente. Mas, \u00e9 claro, \u00e9 preciso gravar em um ambiente sem ru\u00eddos externos, com boa ilumina\u00e7\u00e3o, bom enquadramento de c\u00e2mera, al\u00e9m de usar microfone e c\u00e2mera de boa qualidade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maria Carolina Avis \u00e9 professora do curso de Marketing Digital do Centro Universit\u00e1rio Internacional Uninter Achiles Batista Ferreira Junior \u00e9 coordenador dos cursos de Marketing e Marketing Digital do Centro Universit\u00e1rio Internacional Uninter J\u00e1 sabemos que podcasts est\u00e3o em alta. S\u00e3o arquivos em \u00e1udio, disponibilizados em plataformas de streaming e em sites. Funciona de forma [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[176],"tags":[4385,48,4386,4384],"class_list":["post-3624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos-sindijori","tag-achiles-batista-ferreira-junior","tag-capa","tag-centro-universitario-internacional-uninter","tag-maria-carolina-avis"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brasil, o pa\u00eds do podcast - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/brasil-o-pais-do-podcast\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brasil, o pa\u00eds do podcast - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"Maria Carolina Avis \u00e9 professora do curso de Marketing Digital do Centro Universit\u00e1rio Internacional Uninter Achiles Batista Ferreira Junior \u00e9 coordenador dos cursos de Marketing e Marketing Digital do Centro Universit\u00e1rio Internacional Uninter J\u00e1 sabemos que podcasts est\u00e3o em alta. 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