{"id":4094,"date":"2020-10-01T18:15:07","date_gmt":"2020-10-01T21:15:07","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=4094"},"modified":"2020-10-01T18:15:07","modified_gmt":"2020-10-01T21:15:07","slug":"pilao-lanca-cafe-soluvel","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/pilao-lanca-cafe-soluvel\/","title":{"rendered":"Pil\u00e3o lan\u00e7a caf\u00e9 sol\u00favel"},"content":{"rendered":"<figure id=\"attachment_4095\" aria-describedby=\"caption-attachment-4095\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4095\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2020\/10\/PILAO-50g-300x291.jpg\"  alt=\"PILAO-50g-300x291 Pil\u00e3o lan\u00e7a caf\u00e9 sol\u00favel\"  width=\"300\" height=\"291\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/10\/PILAO-50g-300x291.jpg 300w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/10\/PILAO-50g.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-4095\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>Pil\u00e3o, marca do caf\u00e9 forte do Brasil e l\u00edder no setor no pa\u00eds, lan\u00e7a o novo Pil\u00e3o Sol\u00favel que une a praticidade do sol\u00favel com blend com sabor e aroma semelhantes ao caf\u00e9 coado. A inova\u00e7\u00e3o tem como objetivo aumentar o n\u00famero de consumidores na categoria com o perfil sensorial do caf\u00e9 coado, o mais consumido pelos brasileiros (66%), de acordo com dados da Organiza\u00e7\u00e3o Internacional do Caf\u00e9 (OIC).<\/p>\n<p>Segundo levantamento feito pela Associa\u00e7\u00e3o Brasileira de Caf\u00e9 Sol\u00favel (ABICS), a categoria cresceu 19% nos primeiros quatro meses deste ano tanto no consumo interno quanto nas exporta\u00e7\u00f5es. Entre janeiro e abril, ao todo, foram 298 mil sacas de 60kg ante 251 mil sacas no mesmo per\u00edodo do ano passado.<\/p>\n<p>\u201cA categoria de caf\u00e9s sol\u00faveis vem conquistando cada vez mais adeptos em todo o mundo, inclusive no Brasil em fun\u00e7\u00e3o da oferta de bons produtos que agregam a facilidade no preparo no dia a dia. Pil\u00e3o Sol\u00favel traz o DNA da marca, com as caracter\u00edsticas do caf\u00e9 encorpado que todo o brasileiro conhece\u201d, afirma Tina Ca\u00e7\u00e3o, diretora de Marketing da JDE (Jacobs Douwe Egberts), empresa detentora da marca Pil\u00e3o.<\/p>\n<p>A novidade conta ainda com um ponto de torra acentuado, que ajuda a manter o aroma e sabor do Pil\u00e3o e com a garantia da praticidade de um caf\u00e9 sol\u00favel de qualidade. Al\u00e9m da inova\u00e7\u00e3o no sabor, o novo Pil\u00e3o Sol\u00favel traz, pela primeira vez, a embalagem em vidro (100g) para garantir que todas as propriedades do sol\u00favel sejam mantidas. Para refil, o consumidor ter\u00e1 a op\u00e7\u00e3o sach\u00ea de 50g.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pil\u00e3o, marca do caf\u00e9 forte do Brasil e l\u00edder no setor no pa\u00eds, lan\u00e7a o novo Pil\u00e3o Sol\u00favel que une a praticidade do sol\u00favel com blend com sabor e aroma semelhantes ao caf\u00e9 coado. A inova\u00e7\u00e3o tem como objetivo aumentar o n\u00famero de consumidores na categoria com o perfil sensorial do caf\u00e9 coado, o mais [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[4860,48,4859,4861],"class_list":["post-4094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-cafe-soluvel","tag-capa","tag-pilao","tag-tina-cacao"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pil\u00e3o lan\u00e7a caf\u00e9 sol\u00favel - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/pilao-lanca-cafe-soluvel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pil\u00e3o lan\u00e7a caf\u00e9 sol\u00favel - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"Pil\u00e3o, marca do caf\u00e9 forte do Brasil e l\u00edder no setor no pa\u00eds, lan\u00e7a o novo Pil\u00e3o Sol\u00favel que une a praticidade do sol\u00favel com blend com sabor e aroma semelhantes ao caf\u00e9 coado. 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