{"id":4218,"date":"2020-10-19T21:28:15","date_gmt":"2020-10-19T23:28:15","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=4218"},"modified":"2020-10-19T21:29:40","modified_gmt":"2020-10-19T23:29:40","slug":"citroen-lanca-edicao-especial-do-suv-c4-cactus-c-series","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/citroen-lanca-edicao-especial-do-suv-c4-cactus-c-series\/","title":{"rendered":"Citro\u00ebn lan\u00e7a edi\u00e7\u00e3o especial do SUV C4 Cactus C-Series"},"content":{"rendered":"<figure id=\"attachment_4221\" aria-describedby=\"caption-attachment-4221\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-4221 size-medium\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2020\/10\/CITROEN-FRAME-080-1-300x151.jpg\"  alt=\"CITROEN-FRAME-080-1-300x151 Citro\u00ebn lan\u00e7a edi\u00e7\u00e3o especial do SUV C4 Cactus C-Series\"  width=\"300\" height=\"151\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/10\/CITROEN-FRAME-080-1-300x151.jpg 300w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/10\/CITROEN-FRAME-080-1.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-4221\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>A Citro\u00ebn acaba de trazer para o Brasil a edi\u00e7\u00e3o especial do SUV C4 Cactus C-Series. E para apresentar o modelo aos brasileiros, a marca aposta em a\u00e7\u00f5es na TV e no digital. Criada pela BETC\/Havas, a campanha contar\u00e1 com inser\u00e7\u00f5es especiais no programa Decore-se, do GNT. Por meio do conceito \u2018Design inspirado na sua vida\u2019, a comunica\u00e7\u00e3o vai ao encontro do perfil da atra\u00e7\u00e3o e de sua apresentadora, Stephanie Ribeiro.<\/p>\n<p>A iniciativa trar\u00e1 filmes de 30 e 60 segundos, no quais Stephanie une os atributos da campanha e do carro aos da arquitetura e do urbanismo. Nos v\u00eddeos, ela explora caracter\u00edsticas \u00fanicas do SUV C4 Cactus C-Series fazendo analogias e usando termos presentes no universo da decora\u00e7\u00e3o. Al\u00e9m das a\u00e7\u00f5es na TV, a estrat\u00e9gia de comunica\u00e7\u00e3o, inteiramente criada pela ag\u00eancia, conta tamb\u00e9m com diversas pe\u00e7as nos canais digitais de Citro\u00ebn.<\/p>\n<p>Em outubro de 2020 o SUV C4 Cactus estreia sua primeira s\u00e9rie especial que chega com forte presen\u00e7a no tom \u2018rouge\u2019, al\u00e9m de uma s\u00e9rie de personaliza\u00e7\u00f5es na parte externa do carro, como rodas, teto biton preto, porta-malas e retrovisores. Enquanto na parte interna, os detalhes e designs especiais ficam por conta dos tapetes, adaptados exclusivamente para o lan\u00e7amento.<\/p>\n<p><strong>Ficha T\u00e9cnica<\/strong><br \/>\nAg\u00eancia: BETC\/Havas<br \/>\nCliente: Citro\u00ebn<br \/>\nProduto: Citro\u00ebn C4 Cactus C-Series<br \/>\nCCO: Erh Ray<br \/>\nDiretora Executiva de Cria\u00e7\u00e3o: Andrea Siqueira<br \/>\nCria\u00e7\u00e3o: Willian Oliveira e Nelson Prado<br \/>\nMarcas &amp; Neg\u00f3cios: Fabiane Veiga, Gabriel Redigolo, Victor Fernandes, Gabriela Viana e Arielly Freitas<br \/>\nCanais &amp; Engajamento: Carlinha Gagliardi, Thiago Rodrigues, Fabric\u00edo Duarte, Thiago Negr\u00e3o, Stephanie Scibor, Luana Feliciano, Bruno Alves e Yasmin Moreira<br \/>\nEstrat\u00e9gia: Agatha Kim e Bianca Brand\u00e3o<br \/>\nProdu\u00e7\u00e3o: Anna Ferraz e Raphael Paes<br \/>\nProdutora: RJ Servicos Cine Group LTDA &#8211; Cine Group<br \/>\nDiretor: Andr\u00e9 Horta<br \/>\nProdu\u00e7\u00e3o Audiovisual: 01 programete 30&#8243; \/ 01 programete 60&#8243;<br \/>\nAprova\u00e7\u00e3o do Cliente: Vanessa Castanho, S\u00e9rgio Davico, Philipe Montilha, Dayane Julio e Bruno Nemetz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Citro\u00ebn acaba de trazer para o Brasil a edi\u00e7\u00e3o especial do SUV C4 Cactus C-Series. E para apresentar o modelo aos brasileiros, a marca aposta em a\u00e7\u00f5es na TV e no digital. Criada pela BETC\/Havas, a campanha contar\u00e1 com inser\u00e7\u00f5es especiais no programa Decore-se, do GNT. Por meio do conceito \u2018Design inspirado na sua [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[2034,48,4978,4981,4980,4979],"class_list":["post-4218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-betc-havas","tag-capa","tag-citroen","tag-gnt","tag-stephanie-ribeiro","tag-suv-c4-cactus-c-series"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Citro\u00ebn lan\u00e7a edi\u00e7\u00e3o especial do SUV C4 Cactus C-Series - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/citroen-lanca-edicao-especial-do-suv-c4-cactus-c-series\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Citro\u00ebn lan\u00e7a edi\u00e7\u00e3o especial do SUV C4 Cactus C-Series - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"A Citro\u00ebn acaba de trazer para o Brasil a edi\u00e7\u00e3o especial do SUV C4 Cactus C-Series. E para apresentar o modelo aos brasileiros, a marca aposta em a\u00e7\u00f5es na TV e no digital. Criada pela BETC\/Havas, a campanha contar\u00e1 com inser\u00e7\u00f5es especiais no programa Decore-se, do GNT. 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