{"id":4640,"date":"2020-11-19T12:45:21","date_gmt":"2020-11-19T14:45:21","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=4640"},"modified":"2020-11-19T12:45:21","modified_gmt":"2020-11-19T14:45:21","slug":"havasplus-traz-bom-humor-para-black-friday-do-banco-pan","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/havasplus-traz-bom-humor-para-black-friday-do-banco-pan\/","title":{"rendered":"HavasPlus traz bom humor para Black Friday do Banco PAN"},"content":{"rendered":"<figure id=\"attachment_4641\" aria-describedby=\"caption-attachment-4641\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4641\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2020\/11\/BLACKFRIDAY-PANPANPAN-15-OFF03.00-00-41-08-300x169.jpg\"  alt=\"BLACKFRIDAY-PANPANPAN-15-OFF03.00-00-41-08-300x169 HavasPlus traz bom humor para Black Friday do Banco PAN\"  width=\"300\" height=\"169\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/11\/BLACKFRIDAY-PANPANPAN-15-OFF03.00-00-41-08-300x169.jpg 300w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/11\/BLACKFRIDAY-PANPANPAN-15-OFF03.00-00-41-08.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-4641\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>O Banco PAN estreia sua temporada de ofertas da Black Friday. Para divulgar as promo\u00e7\u00f5es que prometem surpreender os clientes, a institui\u00e7\u00e3o financeira apresenta sua nova campanha publicit\u00e1ria que brinca com um popular meme da internet que caiu no gosto do brasileiro.<\/p>\n<p>Com cria\u00e7\u00e3o da HavasPlus, a campanha do Banco PAN foi inspirada no meme da toupeira com olhos arregalados, um viral nas plataformas digitais. A ideia \u00e9 brincar e divertir o p\u00fablico, antecipando a rea\u00e7\u00e3o que os clientes ter\u00e3o ao se depararem com as ofertas da institui\u00e7\u00e3o. O filme de 30\u201d, produzido pela Madre Mia e dirigido por Charly Gutierrez, evid\u00eancia com bom humor a mec\u00e2nica das promo\u00e7\u00f5es do Banco PAN para a Black Friday.<\/p>\n<p>\u201cPreparamos ofertas exclusivas para a Black Friday desse ano aos clientes do PAN e resolvemos contar tudo o que preparamos do jeito que a internet mais se identifica, de maneira did\u00e1tica e simples, assim como nossas promo\u00e7\u00f5es. Estamos oferecendo descontos e vantagens que fa\u00e7am sentido, principalmente diante desse per\u00edodo que estamos nos recuperando de uma grande recess\u00e3o econ\u00f4mica\u201d \u2013 afirma Vivian Zwir Wertheimer, superintendente de Marketing do Banco PAN.<\/p>\n<p>Confira o filme aqui: https:\/\/youtu.be\/C7VbUOszfc4<\/p>\n<p>&#8220;Todo mundo faz uma cara engra\u00e7ada quando ouve algo muito bom. E a Black Friday do PAN faz isso com as pessoas. A\u00ed juntamos ofertas incr\u00edveis com a sonoridade do PAN e pronto: deu meme. No meio de tanta marca falando, resolvemos entregar ofertas boas com muito bom humor. E deu nisso: no Pan, Pan, Paaaan do Banco Pan&#8221;, explica Melissa Pottker, Diretora de Cria\u00e7\u00e3o da HavasPlus.<\/p>\n<p>As ofertas anunciadas pelo Banco PAN integram cashback (dinheiro de volta), assim como descontos exclusivos nas lojas parceiras da Cuponeria, plataforma que oferece cupons de descontos e Uber Eats. Al\u00e9m disso, o PAN poder\u00e1 ter pontua\u00e7\u00e3o diferenciada para compras realizadas no dia da Black Friday pelo PAN MAIS, programa de relacionamento da institui\u00e7\u00e3o, e vai oferecer ainda muitas outras condi\u00e7\u00f5es especiais.<\/p>\n<p><strong>Ficha t\u00e9cnica<\/strong><br \/>\nAg\u00eancia: HavasPlus<br \/>\nCliente: Banco PAN<br \/>\nCCO: Alexandre Vilela (X\u00e3)<br \/>\nDiretor de cria\u00e7\u00e3o: Alexandre Vilela (X\u00e3), Melissa Pottker e Juliano Almeida<br \/>\nDiretor de arte: Felipe &#8220;Cauby&#8221; Martins<br \/>\nRedator: Marconi Filho<br \/>\nProducers: Anna Ferraz, Carla Rossini, Beatriz Rossi e Vini Gon\u00e7alves<br \/>\nDiretor de Atendimento: Yuri Aizemberg<br \/>\nDiretora de Conta: Carolina Delalibera<br \/>\nSupervisores de Atendimento: Henrique Pecego, Mirella Pontes e Thais Oliveira<br \/>\nHead de M\u00eddia: Jairo Soares<br \/>\nDiretora de M\u00eddia: Andrea Ferreira<br \/>\nGerente de M\u00eddia: Bruno Capitani de Souza<br \/>\nPlanejamento: Eduardo Loureiro, Omar Assaf Filho, Juliana Araujo, Thomaz Gomes e Kaique Vieira<br \/>\nProdutora: Madre Mia Filmes<br \/>\nDiretor: Charly Gutierrez<br \/>\nDire\u00e7\u00e3o de fotografia: Diego Pavese<br \/>\nProdu\u00e7\u00e3o Executiva: Edgard Soares Filho<br \/>\nCoordenadora de produ\u00e7\u00e3o: Ana Paula Domingues<br \/>\nDiretora de produ\u00e7\u00e3o: Paula Ortiz<br \/>\nDire\u00e7\u00e3o de arte: Patr\u00edcia Pereira<br \/>\nMontagem: Color Bar Filmes<br \/>\nAtendimento: Renata Sabino<br \/>\nDiretora comercial: Telma Dos Reis<br \/>\nP\u00f3s-Produ\u00e7\u00e3o: Capad\u00f3cia VFX<br \/>\nFinaliza\u00e7\u00e3o: Gabriel Le\u00e7a<br \/>\nCoordenador de p\u00f3s: Alexandre Fernandes<br \/>\nProdutora de \u00e1udio: Lira M\u00fasica<br \/>\nCEO Lira M\u00fasica: Marcio Espinosa<br \/>\nArranjado e finalizador: Jo\u00e3o Paulo Alves<br \/>\nLocutor: Andrio<br \/>\nAprova\u00e7\u00e3o cliente: Adriana Claro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Banco PAN estreia sua temporada de ofertas da Black Friday. Para divulgar as promo\u00e7\u00f5es que prometem surpreender os clientes, a institui\u00e7\u00e3o financeira apresenta sua nova campanha publicit\u00e1ria que brinca com um popular meme da internet que caiu no gosto do brasileiro. Com cria\u00e7\u00e3o da HavasPlus, a campanha do Banco PAN foi inspirada no meme [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[5467,5203,48,4000,1530],"class_list":["post-4640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-banco-pan","tag-black-friday","tag-capa","tag-havasplus","tag-melissa-pottker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HavasPlus traz bom humor para Black Friday do Banco PAN - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/havasplus-traz-bom-humor-para-black-friday-do-banco-pan\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HavasPlus traz bom humor para Black Friday do Banco PAN - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"O Banco PAN estreia sua temporada de ofertas da Black Friday. Para divulgar as promo\u00e7\u00f5es que prometem surpreender os clientes, a institui\u00e7\u00e3o financeira apresenta sua nova campanha publicit\u00e1ria que brinca com um popular meme da internet que caiu no gosto do brasileiro. 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