{"id":5239,"date":"2020-12-08T12:58:04","date_gmt":"2020-12-08T14:58:04","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=5239"},"modified":"2020-12-08T12:58:04","modified_gmt":"2020-12-08T14:58:04","slug":"5239-2","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/5239-2\/","title":{"rendered":""},"content":{"rendered":"
\"test_earn_alta-300x133
Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n

Uma das mais s\u00f3lidas e reconhecidas ag\u00eancias de comunica\u00e7\u00e3o integrada do Brasil, a Publicis consolida os servi\u00e7os de performance oferecidos aos clientes sob um novo n\u00facleo. O Test&Earn ficar\u00e1 sob o comando do VP de M\u00eddia Maur\u00edcio Almeida, que al\u00e9m de liderar o time de mais de 90 profissionais da \u00e1rea de m\u00eddia tamb\u00e9m est\u00e1 \u00e0 frente do n\u00facleo de dados e intelig\u00eancia de mercado da ag\u00eancia, o BrainLab. O Test & Earn j\u00e1 nasce com tr\u00eas clientes que s\u00e3o refer\u00eancias em seus distintos segmentos: Carrefour, Honda e Senac-SP.<\/p>\n

\u201cEstamos integrando os nossos servi\u00e7os de performance e refor\u00e7ando a nossa estrutura para atender o aumento de demanda que tivemos no \u00faltimo ano e a conquista de novos escopos junto \u00e0s marcas com as quais atuamos. O Test&Earn \u00e9 resultado do reconhecimento, por parte dos clientes, da capacidade da Publicis de entregar as mais diversas solu\u00e7\u00f5es de comunica\u00e7\u00e3o\u201d, diz Maur\u00edcio.<\/p>\n

Segundo o executivo, o novo n\u00facleo reflete tamb\u00e9m a evolu\u00e7\u00e3o do trabalho realizado com o BrainLab desde 2019. \u201cTodo o manancial de dados que geramos internamente ser\u00e1 potencializado como base para as estrat\u00e9gias de performance e personaliza\u00e7\u00e3o em escala das marcas\u201d, complementa.<\/p>\n

O Test&Earn nasce com sete profissionais exclusivos, e quatro que d\u00e3o suporte \u00e0 sua atua\u00e7\u00e3o. De acordo com Maur\u00edcio, o n\u00facleo j\u00e1 est\u00e1 \u00e0 disposi\u00e7\u00e3o de todas as marcas com as quais a ag\u00eancia trabalha. \u201cCom o Test&Earn, podemos desenvolver solu\u00e7\u00f5es de neg\u00f3cios mais completas, ganhamos agilidade e passamos a ter uma gest\u00e3o mais pr\u00f3xima aos clientes\u201d, comenta. Com mais de 20 ferramentas dentro de sua opera\u00e7\u00e3o, o n\u00facleo tamb\u00e9m tem como miss\u00e3o promover testes e aprendizados, aumentando o repert\u00f3rio das marcas em performance para que elas tenham cada vez mais assertividade na busca pelos melhores resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"

Uma das mais s\u00f3lidas e reconhecidas ag\u00eancias de comunica\u00e7\u00e3o integrada do Brasil, a Publicis consolida os servi\u00e7os de performance oferecidos aos clientes sob um novo n\u00facleo. O Test&Earn ficar\u00e1 sob o comando do VP de M\u00eddia Maur\u00edcio Almeida, que al\u00e9m de liderar o time de mais de 90 profissionais da \u00e1rea de m\u00eddia tamb\u00e9m est\u00e1 […]<\/p>\n","protected":false},"author":4,"featured_media":5240,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[6157,48,6155,3104,6156],"class_list":["post-5239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-brainlab","tag-capa","tag-mauricio-almeida","tag-publicis","tag-testearn"],"yoast_head":"\n- Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/5239-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"- Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"Uma das mais s\u00f3lidas e reconhecidas ag\u00eancias de comunica\u00e7\u00e3o integrada do Brasil, a Publicis consolida os servi\u00e7os de performance oferecidos aos clientes sob um novo n\u00facleo. O Test&Earn ficar\u00e1 sob o comando do VP de M\u00eddia Maur\u00edcio Almeida, que al\u00e9m de liderar o time de mais de 90 profissionais da \u00e1rea de m\u00eddia tamb\u00e9m est\u00e1 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pqn.com.br\/portal\/5239-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Portal Antigo PQN\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-08T14:58:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/12\/test_earn_alta.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"266\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Sem t\u00edtulo\",\"datePublished\":\"2020-12-08T14:58:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/\"},\"wordCount\":339,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/test_earn_alta.jpg\",\"keywords\":[\"BrainLab\",\"capa\",\"Maur\u00edcio Almeida\",\"Publicis\",\"Test&Earn\"],\"articleSection\":[\"Destaques\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/\",\"url\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/\",\"name\":\"- Portal Antigo PQN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/test_earn_alta.jpg\",\"datePublished\":\"2020-12-08T14:58:04+00:00\",\"author\":{\"@id\":\"\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/5239-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/test_earn_alta.jpg\",\"contentUrl\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/test_earn_alta.jpg\",\"width\":600,\"height\":266,\"caption\":\"Divulga\u00e7\u00e3o\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/#website\",\"url\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/\",\"name\":\"Portal Antigo PQN\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"\",\"url\":\"https:\\\/\\\/pqn.com.br\\\/portal\\\/author\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"- Portal Antigo PQN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pqn.com.br\/portal\/5239-2\/","og_locale":"pt_BR","og_type":"article","og_title":"- Portal Antigo PQN","og_description":"Uma das mais s\u00f3lidas e reconhecidas ag\u00eancias de comunica\u00e7\u00e3o integrada do Brasil, a Publicis consolida os servi\u00e7os de performance oferecidos aos clientes sob um novo n\u00facleo. O Test&Earn ficar\u00e1 sob o comando do VP de M\u00eddia Maur\u00edcio Almeida, que al\u00e9m de liderar o time de mais de 90 profissionais da \u00e1rea de m\u00eddia tamb\u00e9m est\u00e1 […]","og_url":"https:\/\/pqn.com.br\/portal\/5239-2\/","og_site_name":"Portal Antigo PQN","article_published_time":"2020-12-08T14:58:04+00:00","og_image":[{"width":600,"height":266,"url":"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/12\/test_earn_alta.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"","Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pqn.com.br\/portal\/5239-2\/#article","isPartOf":{"@id":"https:\/\/pqn.com.br\/portal\/5239-2\/"},"author":{"name":"","@id":""},"headline":"Sem t\u00edtulo","datePublished":"2020-12-08T14:58:04+00:00","mainEntityOfPage":{"@id":"https:\/\/pqn.com.br\/portal\/5239-2\/"},"wordCount":339,"commentCount":0,"image":{"@id":"https:\/\/pqn.com.br\/portal\/5239-2\/#primaryimage"},"thumbnailUrl":"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/12\/test_earn_alta.jpg","keywords":["BrainLab","capa","Maur\u00edcio Almeida","Publicis","Test&Earn"],"articleSection":["Destaques"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/pqn.com.br\/portal\/5239-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/pqn.com.br\/portal\/5239-2\/","url":"https:\/\/pqn.com.br\/portal\/5239-2\/","name":"- Portal Antigo PQN","isPartOf":{"@id":"https:\/\/pqn.com.br\/portal\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pqn.com.br\/portal\/5239-2\/#primaryimage"},"image":{"@id":"https:\/\/pqn.com.br\/portal\/5239-2\/#primaryimage"},"thumbnailUrl":"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/12\/test_earn_alta.jpg","datePublished":"2020-12-08T14:58:04+00:00","author":{"@id":""},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pqn.com.br\/portal\/5239-2\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/pqn.com.br\/portal\/5239-2\/#primaryimage","url":"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/12\/test_earn_alta.jpg","contentUrl":"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2020\/12\/test_earn_alta.jpg","width":600,"height":266,"caption":"Divulga\u00e7\u00e3o"},{"@type":"WebSite","@id":"https:\/\/pqn.com.br\/portal\/#website","url":"https:\/\/pqn.com.br\/portal\/","name":"Portal Antigo PQN","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pqn.com.br\/portal\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"","url":"https:\/\/pqn.com.br\/portal\/author\/"}]}},"_links":{"self":[{"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/posts\/5239","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/comments?post=5239"}],"version-history":[{"count":1,"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/posts\/5239\/revisions"}],"predecessor-version":[{"id":5241,"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/posts\/5239\/revisions\/5241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/media\/5240"}],"wp:attachment":[{"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/media?parent=5239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/categories?post=5239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pqn.com.br\/portal\/wp-json\/wp\/v2\/tags?post=5239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}