{"id":6487,"date":"2021-03-09T15:22:35","date_gmt":"2021-03-09T18:22:35","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=6487"},"modified":"2021-03-09T15:22:35","modified_gmt":"2021-03-09T18:22:35","slug":"integeroutpromo-anuncia-promocash-via-pix","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/integeroutpromo-anuncia-promocash-via-pix\/","title":{"rendered":"Integer\\OutPromo anuncia &#8220;Promocash&#8221; via PIX"},"content":{"rendered":"<figure id=\"attachment_6488\" aria-describedby=\"caption-attachment-6488\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6488\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2021\/03\/Promocash-1-300x243.jpg\"  alt=\"Promocash-1-300x243 Integer\\OutPromo anuncia &quot;Promocash&quot; via PIX\"  width=\"300\" height=\"243\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2021\/03\/Promocash-1-300x243.jpg 300w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2021\/03\/Promocash-1.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-6488\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>Cada vez mais as marcas apostam em campanhas promocionais e cashbacks para atrair os shoppers e incrementar as vendas. Mas colocar uma promo\u00e7\u00e3o em pr\u00e1tica n\u00e3o \u00e9 uma tarefa simples e nem se restringe a um bom planejamento criativo: a estrat\u00e9gia de execu\u00e7\u00e3o \u00e9 muito importante nesse processo.<\/p>\n<p>Segundo a Sociedade Brasileira de Varejo e Consumo (SBVC), durante a pandemia 48% dos consumidores utilizaram o cashback para obter descontos. Essa foi a terceira alavanca promocional mais usada, atr\u00e1s de descontos\/promo\u00e7\u00f5es (63%) e programa de pontos (52%).<\/p>\n<p>De olho nesse cen\u00e1rio, a Integer\\OutPromo &#8211; ag\u00eancia pioneira na modalidade para bens de consumo e que come\u00e7ou a realizar a\u00e7\u00f5es de cashback em 2011 &#8211; anuncia novidades em sua ferramenta propriet\u00e1ria de valida\u00e7\u00e3o de cupons de pagamento em promo\u00e7\u00f5es e cashbacks, o Promocash. Utilizada em grande parte das a\u00e7\u00f5es de cashback no mercado brasileiro, a plataforma \u2013 que j\u00e1 leu mais de 1 milh\u00e3o de cupons nos \u00faltimos anos em a\u00e7\u00f5es para clientes como Heineken, MARS, P&amp;G e Reckitt Benckiser \u2013 passa a ser integrada com o PIX, m\u00e9todo de pagamento instant\u00e2neo.<\/p>\n<p>Com o PIX, o Promocash oferecer\u00e1 mais agilidade no processo de reembolso, que poder\u00e1 ser conclu\u00eddo em minutos, al\u00e9m de mais seguran\u00e7a durante o cadastro da conta, leitor QR CODE e identifica\u00e7\u00e3o do pagamento ao consumidor participante. \u201cUtilizamos apenas 3 passos \u2013 cadastre, fotografe e ganhe. Integrados com o PIX e as principais institui\u00e7\u00f5es financeiras, como bancos e fintechs, realizaremos o cashback autom\u00e1tico. \u00c9 dinheiro na m\u00e3o do consumidor e informa\u00e7\u00f5es do comportamento desse shopper realtime para a ind\u00fastria.\u201d, explica Rosana Carvalho, CFO da Integer\\OutPromo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada vez mais as marcas apostam em campanhas promocionais e cashbacks para atrair os shoppers e incrementar as vendas. Mas colocar uma promo\u00e7\u00e3o em pr\u00e1tica n\u00e3o \u00e9 uma tarefa simples e nem se restringe a um bom planejamento criativo: a estrat\u00e9gia de execu\u00e7\u00e3o \u00e9 muito importante nesse processo. Segundo a Sociedade Brasileira de Varejo e [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[7541,48,7543,1464,4738,7542,7544,2940],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-promocash","tag-capa","tag-cashbacks","tag-integeroutpromo","tag-pix","tag-rosana-carvalho","tag-shoppers","tag-sociedade-brasileira-de-varejo-e-consumo-sbvc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Integer\\OutPromo anuncia &quot;Promocash&quot; via PIX - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/integeroutpromo-anuncia-promocash-via-pix\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Integer\\OutPromo anuncia &quot;Promocash&quot; via PIX - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"Cada vez mais as marcas apostam em campanhas promocionais e cashbacks para atrair os shoppers e incrementar as vendas. 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