{"id":6628,"date":"2021-03-15T10:54:00","date_gmt":"2021-03-15T13:54:00","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=6628"},"modified":"2021-03-15T10:57:28","modified_gmt":"2021-03-15T13:57:28","slug":"6628-2","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/6628-2\/","title":{"rendered":"Outbrain lan\u00e7a Coaliz\u00e3o de Conte\u00fado para fomentar a troca de audi\u00eancia entre publishers"},"content":{"rendered":"<figure id=\"attachment_6629\" aria-describedby=\"caption-attachment-6629\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-6629\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2021\/03\/Outbrain-300x157.jpg\"  alt=\"Outbrain-300x157 Outbrain lan\u00e7a Coaliz\u00e3o de Conte\u00fado para fomentar a troca de audi\u00eancia entre publishers\"  width=\"300\" height=\"157\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2021\/03\/Outbrain-300x157.jpg 300w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2021\/03\/Outbrain.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-6629\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>A Outbrain, l\u00edder mundial de descoberta e publicidade nativa na open web, anuncia o lan\u00e7amento da Coaliz\u00e3o de Conte\u00fado, uma iniciativa que convida publishers a formar uma rede de troca de audi\u00eancia com outros publishers, a fim de diversificar suas fontes de refer\u00eancia de audi\u00eancia.<\/p>\n<p>Lan\u00e7ada inicialmente na Austr\u00e1lia e na Nova Zel\u00e2ndia, e agora tamb\u00e9m dispon\u00edvel em todos os demais pa\u00edses de atua\u00e7\u00e3o da Outbrain, a iniciativa permitir\u00e1 aos membros da coaliz\u00e3o aumentar sua audi\u00eancia por meio de um novo canal, usando a tecnologia Smartfeed da Outbrain para troca de links, gratuitamente.<\/p>\n<p>A mudan\u00e7a ocorre em um momento em que muitos publishers em todo o mundo procuram diversificar suas redes de descoberta e refer\u00eancia depois que os sites de not\u00edcia australianos enfrentaram uma queda m\u00e9dia de 16% no tr\u00e1fego quando o Facebook desligou o compartilhamento de links de not\u00edcias no pa\u00eds por uma semana em fevereiro.<\/p>\n<p>&#8220;Os eventos das \u00faltimas semanas na Austr\u00e1lia e o movimento do Facebook para bloquear o conte\u00fado de not\u00edcias demonstraram mais uma vez a import\u00e2ncia dos publishers diversificarem as formas de aumentar seu p\u00fablico.\u201d disse Stephanie Himoff, VP global de parcerias da Outbrain. \u201cA cria\u00e7\u00e3o de coaliz\u00f5es centradas em conte\u00fado como esta ir\u00e1 facilitar o desenvolvimento da fidelidade \u00e0 marca, reduzindo a depend\u00eancia de plataformas sociais e de pesquisa&#8221;, acrescenta.<\/p>\n<p>O compartilhamento de conte\u00fado resulta em uma experi\u00eancia de descoberta mais rica e relevante para o p\u00fablico, melhorando a experi\u00eancia do usu\u00e1rio e eliminando a necessidade de uso de not\u00edcias entre plataformas. Ao mesmo tempo, permite que os publishers tenham controle sobre os sites com os quais compartilham links e definam regras e pol\u00edticas de troca de p\u00fablico sobre o tipo de conte\u00fado a ser recomendado.<\/p>\n<p>Yaron Galai, fundador e co-CEO da Outbrain, afirma: &#8220;Os usu\u00e1rios provaram que preferem consumir not\u00edcias em um ambiente de feed que combina v\u00e1rias fontes de conte\u00fado com diversos pontos de vista\u201d.<\/p>\n<p>\u201cNosso mecanismo de recomenda\u00e7\u00e3o cont\u00e9m o maior e mais confi\u00e1vel \u00edndice de conte\u00fado de not\u00edcias do mundo. Reunir publishers para criar coaliz\u00f5es de conte\u00fado que melhorem a experi\u00eancia do usu\u00e1rio est\u00e1 de acordo com nossa miss\u00e3o de fornecer o melhor feed de recomenda\u00e7\u00f5es para o usu\u00e1rio, onde quer que esteja&#8221;, acrescenta Yaron.<\/p>\n<p>Essa solu\u00e7\u00e3o permite que os publishers tenham total controle sobre os sites com os quais compartilham links e defina regras e pol\u00edticas de troca de p\u00fablico sobre o tipo de conte\u00fado a ser recomendado.<\/p>\n<p>A troca ser\u00e1 facilitada pelo uso do SmartfeedTM da Outbrain, uma plataforma que usa intelig\u00eancia artificial para recomendar conte\u00fado apropriado para o leitor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Outbrain, l\u00edder mundial de descoberta e publicidade nativa na open web, anuncia o lan\u00e7amento da Coaliz\u00e3o de Conte\u00fado, uma iniciativa que convida publishers a formar uma rede de troca de audi\u00eancia com outros publishers, a fim de diversificar suas fontes de refer\u00eancia de audi\u00eancia. Lan\u00e7ada inicialmente na Austr\u00e1lia e na Nova Zel\u00e2ndia, e agora [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[48,7733,1320,7732,7734,7735],"class_list":["post-6628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-capa","tag-coalizao-de-conteudo","tag-outbrain","tag-publishers","tag-stephanie-himoff","tag-yaron-galai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Outbrain lan\u00e7a Coaliz\u00e3o de Conte\u00fado para fomentar a troca de audi\u00eancia entre publishers - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/6628-2\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outbrain lan\u00e7a Coaliz\u00e3o de Conte\u00fado para fomentar a troca de audi\u00eancia entre publishers - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"A Outbrain, l\u00edder mundial de descoberta e publicidade nativa na open web, anuncia o lan\u00e7amento da Coaliz\u00e3o de Conte\u00fado, uma iniciativa que convida publishers a formar uma rede de troca de audi\u00eancia com outros publishers, a fim de diversificar suas fontes de refer\u00eancia de audi\u00eancia. 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