{"id":9220,"date":"2022-07-04T20:18:45","date_gmt":"2022-07-04T23:18:45","guid":{"rendered":"https:\/\/www.pqn.com.br\/portal\/?p=9220"},"modified":"2022-07-04T20:18:45","modified_gmt":"2022-07-04T23:18:45","slug":"estao-terminando-as-inscricoes-para-o-festdigital-2022","status":"publish","type":"post","link":"https:\/\/pqn.com.br\/portal\/estao-terminando-as-inscricoes-para-o-festdigital-2022\/","title":{"rendered":"Est\u00e3o terminando as inscri\u00e7\u00f5es para o FestDigital 2022"},"content":{"rendered":"<figure id=\"attachment_9221\" aria-describedby=\"caption-attachment-9221\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img  title=\"\" loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9221\" src=\"https:\/\/www.pqn.com.br\/portal\/wp-content\/uploads\/2022\/07\/Festdigital-BannerSiteAPP-1140x387-1.jpg\"  alt=\"Festdigital-BannerSiteAPP-1140x387-1 Est\u00e3o terminando as inscri\u00e7\u00f5es para o FestDigital 2022\"  width=\"600\" height=\"204\" srcset=\"https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2022\/07\/Festdigital-BannerSiteAPP-1140x387-1.jpg 600w, https:\/\/pqn.com.br\/portal\/wp-content\/uploads\/2022\/07\/Festdigital-BannerSiteAPP-1140x387-1-300x102.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-9221\" class=\"wp-caption-text\">Divulga\u00e7\u00e3o<\/figcaption><\/figure>\n<p>\u00daltimos dias de inscri\u00e7\u00f5es para o FestDigital 2022\u2014 Online e \u00c1udio, premia\u00e7\u00e3o mais importante da \u00e1rea digital do mercado publicit\u00e1rio do interior e organizado pela APP Ribeir\u00e3o (Associa\u00e7\u00e3o dos Profissionais de Propaganda de Ribeir\u00e3o Preto. No site festdigital.com.br est\u00e3o dispon\u00edveis informa\u00e7\u00f5es sobre o calend\u00e1rio, regulamento e \u00e1rea de inscri\u00e7\u00e3o, que podem ser feitas at\u00e9 quarta-feira desta semana, no dia 08\/07. A premia\u00e7\u00e3o ser\u00e1 em formato h\u00edbrido no dia 3 de agosto, em Ribeir\u00e3o Preto (SP).<\/p>\n<p>Com o slogan \u201cFilho a gente cria pro mundo\u201d, o FestDigital deste ano conta com 19 categorias concorrentes, divididas entre online e \u00e1udio. Jingles, Spots, \u00d3rg\u00e3os P\u00fablicos, Causas Sociais, Campanha para r\u00e1dio e Universit\u00e1rio englobam as categorias em \u00e1udio.<\/p>\n<p>As categorias que comp\u00f5em o conte\u00fado online abrangem sites institucionais, hotsites e landing pages, e-mail marketing, postagens em redes sociais, Mobile, Video online 1 (conte\u00fado de marca), V\u00eddeo online 2 (promocional\/vendas), V\u00eddeo online 3 (v\u00eddeos na vertical para Stories, Reels e Tik Tok), campanha exclusivamente para o online, \u00f3rg\u00e3os p\u00fablicos, causas sociais e pr\u00eamio universit\u00e1rio.<\/p>\n<p>Realizado pela Associa\u00e7\u00e3o h\u00e1 21 anos, o festival \u00e9 destinado para ag\u00eancias de propaganda, anunciantes, produtoras de \u00e1udio, produtores de m\u00eddia digital e estudantes de cursos de comunica\u00e7\u00e3o estabelecidos no interior do estado de S\u00e3o Paulo.<\/p>\n<p>O julgamento das produ\u00e7\u00f5es inscritas ser\u00e1 no m\u00eas de julho, com j\u00fari composto por uma equipe de profissionais de comunica\u00e7\u00e3o reconhecidos no mercado nacional e regional.<br \/>\n<strong><br \/>\nCAMPANHA<\/strong><br \/>\nA campanha do FestDigital 2022 foi desenvolvida pela ag\u00eancia Ideatore, vencedora do FestV\u00eddeo deste ano, tamb\u00e9m promovido pela APP Ribeir\u00e3o. Rodrigo Benetti, head de cultura da Ideatore, comentou que \u00e9 o primeiro trabalho recente da ag\u00eancia para a Associa\u00e7\u00e3o. A premissa utilizada no projeto deu origem ao slogan \u201cFilho a gente cria para o mundo\u201d, presente no cartaz do FestDigital. Segundo Rodrigo, a personagem na pe\u00e7a, com o nome de Lidi, \u00e9 a personifica\u00e7\u00e3o da rela\u00e7\u00e3o entre publicit\u00e1rio e trabalho desenvolvido, pois \u00e9 criado para o mundo ver. \u201cO objetivo desta campanha \u00e9 estimular as ag\u00eancias a inscreverem as pe\u00e7as no evento e fortalecer a rela\u00e7\u00e3o de publicit\u00e1rios com os trabalhos\u201d, disse o head de cultura.<\/p>\n<p>A APP Ribeir\u00e3o deu a liberdade criativa da campanha para a Ideatore, o que, segundo Benetti possibilitou que a ag\u00eancia aprendesse com novos desafios. \u201cNosso retorno com a APP est\u00e1 sendo muito produtivo e estamos mostrando para o mercado como valorizar o trabalho publicit\u00e1rio\u201d, comentou o profissional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00daltimos dias de inscri\u00e7\u00f5es para o FestDigital 2022\u2014 Online e \u00c1udio, premia\u00e7\u00e3o mais importante da \u00e1rea digital do mercado publicit\u00e1rio do interior e organizado pela APP Ribeir\u00e3o (Associa\u00e7\u00e3o dos Profissionais de Propaganda de Ribeir\u00e3o Preto. No site festdigital.com.br est\u00e3o dispon\u00edveis informa\u00e7\u00f5es sobre o calend\u00e1rio, regulamento e \u00e1rea de inscri\u00e7\u00e3o, que podem ser feitas at\u00e9 quarta-feira [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":9221,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[10821,9512,9514,48,10820,10822,10823],"class_list":["post-9220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destaques","tag-filho-a-gente-cria-pro-mundo","tag-app-ribeirao","tag-associacao-dos-profissionais-de-propaganda-de-ribeirao-preto-app-ribeirao","tag-capa","tag-festdigital-2022-online-e-audio","tag-ideatore","tag-rodrigo-benetti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Est\u00e3o terminando as inscri\u00e7\u00f5es para o FestDigital 2022 - Portal Antigo PQN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pqn.com.br\/portal\/estao-terminando-as-inscricoes-para-o-festdigital-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Est\u00e3o terminando as inscri\u00e7\u00f5es para o FestDigital 2022 - Portal Antigo PQN\" \/>\n<meta property=\"og:description\" content=\"\u00daltimos dias de inscri\u00e7\u00f5es para o FestDigital 2022\u2014 Online e \u00c1udio, premia\u00e7\u00e3o mais importante da \u00e1rea digital do mercado publicit\u00e1rio do interior e organizado pela APP Ribeir\u00e3o (Associa\u00e7\u00e3o dos Profissionais de Propaganda de Ribeir\u00e3o Preto. 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